Mar

Mar A) The 33rd president of the United States of American created the Truman Doctrine. The Truman Doctrine's policy was first put into action in 1947; their objective was to send U.S. aid to anti-Communist forces in Greece and Turkey. However, this policy expanded and the United States applied this policy to any countries that were threatened by Communism. Truman also developed the Marshall plan, it was plan to recover and stabilize Western Europe after the effect of World War II. The spread of Communist by the Soviet regime throughout Europe and Asia brought conflict between the USSR and the United States and this push the USSR and the Eastern European satellite states into the Cold War.During the Second World War, the United States and USSR were allied against Germany. However, because of political different and distrust between these countries, the cooperation to keep peace began to fall after the war.English: Donkey carrying U.S. funded supplies to G...

Writing Press Releases

Writing Press Releases Writing Press Releases Writing Press Releases By Sharon Writing press releases is big business for freelance writers and it’s easy to learn the basic skills. Press releases inform people about the products and services that individuals and companies wish to promote. Their purpose is to make the news and they’re easy to write if you learn the basic techniques. The two key elements to consider are structure and content. Structure The structure of a press release is identical to that of a news story. It follows the inverted pyramid, leading with the most important information and ending with the least important information. The lead of your press release contains the six W’s – who, what, where, why, when and how. These six elements form the basis of your story. The rest of the press release expands on these by providing background information and quotes. Press releases are short and usually fit on one page. The top of the press release usually contains either the words â€Å"For immediate release† or an embargo date that tells editors when it’s okay to publish the news in the release. The end of the release usually includes contact details so people can get more information if they need it. Content So what do you put in a press release? The key to writing a good press release is to emphasize the people aspect of your story. News is about people and that’s what other people are interested in. Another important aspect is the what’s in it for me factor. When writing a press release, emphasize how people will benefit from the product or service being promoted. These tips will get you started with press release writing. A useful and detailed example can be found here. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:What is the Difference Between "These" and "Those"?Story Writing 101Educational vs. Educative

Criminal Theories of Crime Essay Example | Topics and Well Written Essays - 3000 words

Criminal Theories of Crime - Essay Example Criminals spend too little time in prison and they have too good conditions there. In many countries, as in Poland, there isnt death penalty, however it would help us to stop increasing violence and crime and it would be a warning for criminals. Another problem is that often the homeless commit crime to go to prison because they have food free of charge, bed, TV and other entertainments. I think that our government should be more interested in these people and try to help them (give them places to live, meals). Everybody knows that many crimes are committed by teenagers. They often want to have more friends and they decide to commit a crime to impress them. The young also try to stay against their parents, they want to get money without work and to be independent. TV has huge influence on their behaviour. It shows them the world full of crime and brutal sex, without friendship, love and other important feelings in many thrillers and crime series. It isnt strange that after watching a film, like "Pulp Fiction" or "Rambo", crime may seem funny to teenagers. In cartoons there is also bad behaviour, for example a main hero of this film beats others. In films an actor doesnt die but in real life people do. Our society nowadays is divided into classes: rich, well-to-do, poor. Poor people, who start their life in poor families or families with the problem of alcoholism, need money and may attack rich (or well to do) people to get money. They usually hate them, because they also would like to live in beautiful villas and have expensive cars. It may be next cause of attacks on people. In the case of social disorganization, anomie, differential association, and rational theories, there are many similarities as well as, subtle differences. The first theory to look at is social disorganization theory. The Social Disorganization Theory provides that if relationships in the family and friendship groupings are good, neighborhoods are stable and cohesive, and

World Conflict Essay Example | Topics and Well Written Essays - 3000 words

World Conflict - Essay Example on September 9, 2001 (now on the lips as 9/11 attack). As a part of the cold war going on, the soviets feared that Afghanistan was being eyed by the U.S. as a stand point from where it can threaten Soviet Union's mainland. Hence, reacting to this fear, the soviet army in 1979 moved with all the arms and ammunition into afghan land. The soviets were trying to force communism on the people of Afghanistan (in their bid to clear the region from any chance of it becoming U.S. military base that can pose threat to them. But the Afghans with America's support of heavy artillery and millions of dollar funding fought back. The financial help from America was to ensure that without its direct intervention, the afghan mujahideen (who have a historic track record of fighting continuously and fiercely till death for their homeland are well equipped against the technologically advanced soviet tanks and fighter planes. American troops were not involved in this war (Meher, page 122) The American support came in disguise through other Islamic countries like Saudi Arabia and Pakistan (Meher, page 199) etc because the direct intervention of America could trigger the next world war. The afghan jihads resisted the soviets well above the expectation of U.S. which was matching their performance with ever increasing million dollars each year. Now with the initial strong opening to the war from the Afghans, the next step was to make the war sustainable from Afghanistan side. For that to happen, more and more Muslim volunteer jihadis were required to pick up arms and fight. The funding helped to create madrassas (Muslim schools of Islam thought) which noticed Muslims turning up in large numbers and soon they were prepared with enough expertise to wage war. It was in these madrassas that Osama Bin Laden came to work as a volunteer in the war. Osama was Saudi national and with him brought big money as well and started helping the cause by working in construction purposes and in medical aid. The madrassas were established in the border region s between Pakistan and Afghanistan which in the future will give birth to "Taliban". Taliban and Al Qaeda were unitedly involved during post soviet war. And both became anti America after America withdrew funding and humanitarian aid. The soviets after suffering devastation and persistent resistance from the afghan fighters went into huge military losses of men and arms. At the end of war (May88), the soviets were defeated and they started their return (Wright, page 129) which was complete in 89. Afghanistan won with a major help from U.S. and the cold war ended with the fall of communism. Afghanistan victory brought happiness to common people who were the innocent victims in the war. However, immediately after the war the United States lost its interest in the region and avoided even any humanitarian policy toward the victims of soviet-afghan war and those of the civil war that followed because of lack of any established government rule. In result, lawlessness prevailed and whole o f the Afghanistan went into another fight, this time intra-nation. Seeing such an acrimonious act of denial, the people of Afghanistan and the

LL Bean methodology Essay Example for Free

LL Bean methodology Essay LL Bean utilizes a probability distribution methodology to help predict the optimal order size of a specific item. The probability distribution is driven by a series of calculations that will predict forecast errors. One of the major concerns is that LL Bean tends to order more inventory than what was predicted in the frozen forecast. Their logic for doing this is that the cost of understocking exceeds the cost of overstocking. According to Marck Fasold (CFO), this methodology leads to major discrepancies with forecasting the demand for their products. Also, this leads to buyers being challenged that products are being ordered that do not align with their forecasting predictions. In addition, Rol Fessenden eludes to the fact that the methodology has issues because they can’t find any real distribution errors among products and he is not convinced about the estimating contribution margins and liquidation costs. In summary, there are many challenges to LL Bean’s ordering process. LL Bean tends to be okay with just overstocking rather than focusing on making accurate predictions. This approach leads to unwarranted costs that can be eliminated if they focused on refining their ordering process and methodology. Secondly, it seems that buyers make forecasts that are not being applied by the company which turn leads to unsatisfied buyers because they feel their judgments are not being respected. Lastly, LL Bean should allow the distribution forecast errors to be handled by the buyers during their initial forecasting discussion. The typical forecasting process for LL Bean involves various individuals (including the Inventory Buyer and product â€Å"people†) meeting together to make forecasts of items by book. Specially, an Excel spreadsheet is utilized to rank items by expected dollar sales and â€Å"discussions† are involved to make adjustments. The buyers tend to use their own personal judgment where they invent a â€Å"rule of the thumb† to develop forecasts. Furthermore, they use personal feelings in their forecasting predications which in turn can lead to errors without hard data. The issue with the forecasting process is that it is purely focused on an individual’s personal thoughts rather than the usage of historical sales data as a benchmark. Also, according to Barbara Hamaluk (a buyer for men’s knit shirts) there tends to be a variance  with the item forecasts and the dollar target of that book. In summary, by having a forecasting process that is based on personal judgment versus actual data can lead to issues such as over and understocking items. Also, this can further lose money for LL Bean due to the inaccuracies of ordering too much or too little based on personal â€Å"opinion† forecasts. LL Bean can improve this process by having their buyers follow a standardized process that requires them to use historical and valid data to predict forecasts.

The Outsiders :: Essays Papers

The Outsiders One day after school Ponyboy and his friend Johnny took two Soc girls out to the movies, they were walking home when five Socs jumped them. The Socs were mad at them for taking their girls on dates. Bob (one of the Socs) was about to drown Ponyboy in a fountain when Johnny lost it and stabbed him. The Socs ran and so did Johnny and Ponyboy. After this incident they ran to a church outside of town. One day the church catches on fire. Johnny and Ponyboy save the kids that were playing in the abandoned church. Johnny pushed Ponyboy out of the church right as the roof caved in killing Johnny. Ponyboy and Johnny were heroes. They ruled that Ponyboy was just fighting back in self-defense. Ponyboy eventually writes a book about what has happened to him, the book that Ponyboy starts to write, starts the same way the novel starts. Ponyboy is a nice kid that's parents were killed in a car crash when he was young. Ponyboy has light brown almost red hair, and greenish-gray eyes. He has long hair that is squared off in the back. Ponyboy is a skittish kid; he was always worried about getting jumped by the Socs. But when you are a greaser walking on the streets alone, you have the right to worry about being jumped by the Socs. Ponyboy does a lot of growing up in the book that makes him a dynamic character. He has to cope with a lot of frustration with his two older brothers and with the Socs. He handles it pretty well until on e day when he was being jumped by the Socs he spit on one of them that started a brawl that escalated into a murder. Ponyboy has a good relationship with Johnny. Johnny saved Ponyboy's life by killing a Soc when the Soc was drowning Ponyboy. Ponyboy and Johnny have to hide out in an old abandoned church together. They were best friends. Johnny's last words to Ponyboy were "Stay gold, Ponyboy. Stay gold_" This says that Johnny thought that Ponyboy was a great person, and that he wanted him to stay a wonderful and great person. The conflict in this story is man vs. man. Ponyboy was born a greaser, he did not choose to be a greaser. He had no control of this but the Socs did not care.

International Monetary Fund Essay

The International Monetary Fund (IMF) is a central organization in the world whose mandate of establishment in 1945 revolves around world economic and monetary cooperation (imf. org, 2006). By following microeconomic policies of the member countries, this intergovernmental organization manages or oversees the global financial system. In this organization, almost all the countries in the world work together in cooperation for the common good. The primary purpose of IMF is to propagate and stabilize international monetary system which is key in ensuring and maintaining stable international payments and exchange rates that are critical in promoting trade between countries. In its efforts to ensure stability of the international monetary system, IMF has the responsibility of reviewing the financial developments in the national, regional, and global arena. The major purpose for which International Monetary Fund was established can be explained in three points. First is to promote stable exchange rates while at the same time ensuring that order is maintained in the exchange arrangements between its member countries and to prevent competitive exchange from depreciating. Secondly, IMF was established to enhance the expansion of international trade in a balanced manner so that all the member countries can benefit from increased levels of employment and real income in addition to better development and utilization of economic resources of these member countries. Thirdly, IMF has the mandate to contribute in the establishment of a new system of payment which is multilateral in nature and which functions to eliminate the many restrictions imposed by foreign exchange and which impedes the blossoming of world trade (munfw. org, n. d). The 184 member countries are required to adopt policies which protect them from financial and economic crises, promote economic stability and policies which have the capacity to raise the living standards of the citizens (imf. rg, 2006). In any given organization, the mission and the set goals are very important since they form the basis for the strategies and management of different affairs in the organization including the critical area of decision making which determines whether the goals will be achieved or not. It is therefore the objective of this paper to describe the mission and the goals of International Monetary Fund and also analyse the process of decision making in the orgaization so as to achieve these goals. One of the mission of IMF is to offer financial assistance to various countries which have faced crises of balance-of-payments as a result of domestic policies. The governments of such countries do not have a choice other than to borrow from the IMF so as to propagate various economic activities in their countries. On the part of IMF, it has to safeguard the interest of the shareholders and therefore it requires that the countries borrowing the funds put in place stringent policy adjustments which will facilitate repayment. Another mission of the IMF is to function as a reserve pool for global economies. This is in light of the fact that various countries especially in the developed world have accumulated colosal amounts of resources and money which act to insure them against shocks. On the other hand, many countries especially in the developing world lack the capacity to accumulate resources for insurance purposes but rather would use them for consumption and investments. The IMF therefore in this case acts as reserve pool which can manage these reserves so that even poor countries can access financial assistance in times of economic crises (Eichengreen, 2009). The third mission of the IMF is to act as a supervisor with regard to macroeconomic activities and trends. This means that it has to be very prudent in keeping an eye on the prevaling financial conditions or trends in the whole globe and in case of any signs of financial instability, provide warnings on the same so that appropriate actions can be taken. However, it has only played a supporting role since most of these activities have been undertaken by the Financial Stability Board (FSB) following the suggestions by the G-20. The goals of the International Monetary Fund are in line with the goals set by the international community in 2000 popularly known as the UN Millennium Development Goals. These goals focus on fundamental aspects of human existence and are geared toward ensuring improved living standards by curbing poverty and improving the health of world populations. The time frame for the achievement of these goals is set to be by the year 2015 and therefore decision making and actions taken are done systematically and resources managed carefully to meet the set deadline. The areas of focus of the first seven goals are on eradication of extreme hunger and poverty, ensuring that primary education is accessible by all children, empowerment of women and promotion of gender equality, improvement of maternal health and reduction of child mortality. The sixth goal is with regard to HIV/AIDS, malaria and other diseases which have been wrecking havoc in many developing countries. The seventh goal focus on issues of environment in that IMF intends to achieve environmental sustainability by the year 2015 (imf. org, 2010). The last goal requires that a global partnership for development be formed to address issues of debt relief, aid and trade. Decisions made by the IMF are meant to ensure that the resources available are managed carefully so that the organization can meet its goals without having problems caused by lack good management of available resources in many organizations. From the goals described, it is clear that IMF targets to offer assistance to poor countries in order to overcome some of the most common challenges facing them such as disease, poverty and illiteracy. However, the organization is not a development institution like the World Bank and regional development banks. This implies that it has no mandate to provide funds for building physical infrastructure in the poor countries rather it only offers loans to the low-income countries on concessional terms in an effort to ease the pain which these countries have to endure when making critical adjustments in terms of their spending (imf. org, 2006). The purpose for making these adjustments is to bring the levels of spending to the right levels which are commensurate with their income. Consequently, this promotes important reforms which enhance much stronger and sustainable economic growth which results in poverty eradication in the affected. In addition, following streamlining of a country’s economic policies, the IMF loan given to a particular country may attract other donors who are encouraged to provide more financial support. Therefore, this organization has well elucidated approaches which are used to fight poverty and achieve the rest of the goals which it has set to accomplish by the year 2015. Decision making at the IMF revolves around two major aspects one of them being on membership of countries which may want to join the organization and on the other hand on the internal operations of the organization. Both of these areas are quite important in ensuring the sustainability of the operations within IMF. For instance, bearing in mind that the major source of money of the organization is the quotas which are contributed by different countries upon joining the organization, decision making at this stage is critical since it impacts directly on the financial stability of this organization. Quotas are basically a reflection of the size of the economies of the member countries so that a country with a broad economy in terms of variability of trade, national income, monetary reserves and output is required to deposit more into the IMF kit than a country whose size of the economy is small and whose trade variability is not great. The decisions made on the amount of quota a particular country is required to deposit also affect the voting power of that country as a member of the IMF. This means that, the larger the quota of a member country, the more decision making power or voting power it possesses. For instance, the US contributes the largest quota into the IMF kit and therefore has the highest decision-making power at nearly 18%. On the other hand the whole African continent due to its small quota in the IMF possesses only a 5% decision-making power (munfw. org, n. d). The Board of Governors can review these quotas periodically and increase them when deemed necessary. The IMF staff and management comprise of different bodies which govern and manage the affairs of the organization to facilitate the realization of the laid down goals by 2015. These include the Board of Governors, International monetary and financial committee, the Executive board, and the standing committees. However, the important decisions are made by the Board of governors. The whole IMF staff and the management are accountable to the managing director of this organization who is appointed by the executive board to whom he is also accountable. The supreme decision-making body of the IMF is the Board of governors which is made of one governor and one alternate governor from each member country who is appointed to represent the interests of the country at the organization. The alternate governor of each member country is usually the governor of the central bank or the minister of finance. The board of governors is bestowed with the responsibility of making decisions concerning membership and also internal operational activities of the organization such as changes that might be required to the Fund’s structure. Decision making process requires ample time and therefore the Board of governors usually meets twice every year to deliberate on critical issues. The Executive board has the responsibility of carrying out the day-to-day activities of the organization. The board is chaired by the managing director who is assisted by three deputy managing directors. The member countries or groups of countries elect or appoint 24 executive directors make the bulk of the board. To ease the decision making process at the board level, most member countries are grouped into constituencies but the largest shareholders that is US, Germany, Japan, UK, France are not grouped but instead each has one chair. The decision making with regard to appointment of executive directors is in some countries based on the number of votes that a particular country has so that a country with the highest number of votes appoints the executive director. Good decision making process is characterized by consensus and this is adequately embraced in the organization whereby the board relies on consensus in making decisions. The nature of this consensus is determined by the number of executive directors who agree or disagree with a certain issue. In the light of the principle that a good decision making process gives room for opinions and views from all members involved, IMF is keen to allow for a voting exercise to take place in case different opinions crop up in the initial stages of the decision making process. In this voting approach, a needed majority is established in order to give a direction on decision making. However, the percentage majority required will be determined by the nature of the decision which is being made so that a 51%, 66% or 85% majority may be required (brettonwoodsproject. rg, 2005). During this process, the managing director of the IMF who chairs the executive board is required to advice the board to consider matters arising and be patient until that time when a broad majority has made a clear decision on the issue under discussion. Decision making process is characterized by the presence of options or alternatives so that if one fails, the other alternative can be employed to see whether the anticipated results will be achieved. This is exactly what happens at IMF when the majority still fails to precipitate consensus. The alternative is to go by the simple majority of the voting power in which a decision can be quickly made through a collective agreement involving G-7 chairs and a few directors (brettonwoodsproject. org, 2005). The IMF as a firmly rooted organization is therefore a good example of an organization whose excellent management strategy is reflected by its ability to facilitate many poor countries especially in Africa overcome common challenges such as poverty and disease. The mission and the goals set by this organization go hand in hand with the Millennium Development Goals and therefore consistent management of all the resources available to the organization is critical to meet the 2015 time target. The decision making process employed by the IMF also points to one of the key reasons for successful operations since it offers alternatives, democracy and dialogue in addition to the well organized management staff.

Human Resource Accounting

â€Å"Research Proposal† Topic : Human Resource Accounting as a Measurement Tool: Asian Perspective Submitted By: M. Rizwan Arshad. Lecturer Department of Management Sciences The Islamia University of Bahawalpur. PhD Research Proposal of Mr Rizwan Arshad Human Resource Accounting as a Measurement Tool: An Asian Perspective Attempts to account the Human Resource are not new it was Rensis Likert (1963), who initiated research into HR accounting in the 60’s. He stressed the importance of long term planning of Human Resource qualitative variables that results in greater benefits in the long run. The resource theory considered that the competitive position of an organization depends on its specific asset, which is the HR. This explains why some firms are more productive and successful than others under almost similar conditions and similar industry. It is the HR that makes all the difference. Following a less fruitful research period (Grojer and Johanson, 1998: 495) one could have expected interest in the area to wane but on the contrary, it has experienced something of a revival. When anyone wants to know the history of HR accounting, most reviewers such as Grojer and Johanson (1998) agreed that during the first half of the 1970s it was one of the most researched subject within accounting, consuming a vast amount of academic Endeavour. Human Resource is not just the number of pairs of hands engaged in any organization. HR is above the simple number game. HR may be though of as the total knowledge, skills, creative abilities, talents and aptitudes of an organization’s work force. It is the sum total of inherent abilities, acquired knowledge and skills of the employees. Why HR accounting is considered as important and who is the focus of this research? HR accounting is a term that has both a narrow and more generic focus in the literature with respect to the understanding of the value of people in the contemporary workplace and the contribution of the HR function. Defined narrowly â€Å"It is the process of identifying and measuring data about HR and communicating this information to interested parties†(American Accounting Association, 1973, as cited in Flamholtz, 1999: xii). This definition suggests that HR accounting is a tool that can be used for reporting people as organizational resources in both financial and managerial accounting terms (Flamholtz, 1999) The objective is to quantify the economic value of people (Sackman et al, 1989:235). According to Sveiby (1997) attempts to convert people or competencies into financial figures, although theoretically interesting, have not proved entirely useful to managers. The use of both financial and non-financial approaches is now a more common theme when discussion focuses on the nature of HR accounting. The reason for this is that HR accounting should be thought of as a set of techniques that provide a more balanced perspective, encouraging as much concern about the long-term drivers of financial success as about current performance and value. Consequently, the literature has adopted a wider brief when describing its nature. Some writers (Lester, 1996; Sheedy-Gohil, 1996; Skittle, 1995) claim that the level of knowledge-based assets of an organisation gives a clearer indication of the potential for future profitability than do traditional historical accounting measures. Therefore, the rate of change in knowledge-based and other intangible assets must be included in any meaningful measure of profits. However, a review by Scarbrough and Elias (2002) suggests that, as an asset, human capital is precarious in terms of its potential mobility and difficult in terms of its measurement. So narrowly defining HR accounting has distinct limitations because the measurement of HR in whatever guise then becomes reliant on a purely financial metric that invariably involves debate about asset models and cost-benefit analysis. Here, we adopt this broader notion, embracing both a range of financial and non-financial measurements associated with Human Resource Management. MEASUREMENT PITFALLS AND THE ACCOUNTING IDEOLOGY Measuring human resources has been viewed as proceeding rather slowly because its advocates always seem to be in the minority (Turner, 1996). Despite this, research has, over the past decade, been substantially measurement-oriented (Johanson and Larsen, 2000). Numerous studies report advances in measurement approaches, case studies of developing practice and the growing support for techniques such as the balanced score-card (eg Boudreau, 1998; Fitz-enz, 2000; Flamholtz, 1999; Flamholtz and Main, 1999). These achievements may have been somewhat overshadowed by research that has, quite necessarily, been preoccupied with debating a range of measurement concerns including the old arguments that will continue to be debated long into the future. The first of these arguments concerns the capitalization of HR and the debate surrounding whether human resources qualify or can appropriately be labeled as assets notwithstanding the competing view that there may be little substantial difference between intangible and tangible assets with no reason to treat one differently from the other (Boudreau, 1998; Johanson and Larsen, 2000; Mirvis and Macy, 1976; Turner, 1996). There has also been the need to discuss what Human Resource measurement system should be designed to achieve, bearing in mind that measurement is not neutral and the choice of metrics conveys values, priorities and a strategic framework (Boudreau, 1998: 24). The dangerous liaison between human resources and accounting and the pitfalls of measurement requires a delicate balancing act juggling the multiplicity of often unlinked measures with the need to provide information that is oing to be effective in guiding and managing behavior (Pfeffer, 1997). Similarly there has also been a need to debate whether the accounting paradigm has been re-conceptualized (Mayo, 2000) to account for the new economic transformation (Flamholtz and Main, 1999: 11). This involves accounting requirements that move beyond the accepted role of custodial and financial accountability into the realms of fiscal, social and environmental accountability. (Turner, 1996: 71). This involves a shift in thinking from human asset to human worth (Roslender, 1997) emphasizing a more holistic approach which embraces a broader range of social scientists thinking (Roslender and Dyson, 1992: 312) and allows for exploration in the realms of soft accounting numbers (Roslender, 1997: 22). Complying with orthodox management accounting conventions runs the risk, argues Armstrong (1989, 1995), of not only challenging the role but having to justify all HR activity in cost-effectiveness terms, thereby handing to others outside the function the decision as to what initiatives be given priority. This strategy cedes too much to the dominant accounting culture and may also, in the end, achieve little security for the personnel function (Armstrong, 1989: 160). What is needed, suggests Armstrong (1989: 160), is for HR practitioners to master the accounting approach to the point where they can clearly identify its shortcomings, thereby putting themselves in a position to focus on the inadequacies of accounting projections as an exclusive basis for managerial decision-making, especially where HR are concerned. By exploiting such shortcomings, HR practitioners can, suggests Armstrong (1989), further their cause by offering alternative strategies that emphasis that traditional accounting valuations are only one of a number of ways of establishing the value of HR. It is the politics of measurement and its likely impact on the HR function that dwarfs all others argues Pfeffer (1997). Shrewd HR leaders are already training their people in a range of measurement strategies in order to prepare them to do battle on more favorable terms with the number of people in the firm. All of these debates, including the ethics of even attempting to measure the worth of HR have one goal in mind: to develop a means of valuing that captures the very nature of the worth of people and reports it in a way that not only allows for the development of the people themselves but the added value (worth) that they contribute to the organisation. Consequently, understanding why HR accounting is important, to whom it is important and its links with organizational and HR strategies will provide a context for benchmarking the level of support for measuring HR and how far that support has been integrated into the thinking of different managerial groups and organizational strategies. This is what we set out to achieve. Methodology & Data Collection The sample will be drawn from the organizations in Pakistan from the top industries working in local economy. Questionnaires will sent to a random sample of 20 members from each organization. For the purpose of gathering data survey-questionnaire approach will be used. The research will carried out in three phases. Phase 1 involved item generation, for that section of the questionnaire concerned with the importance and measurement of HR. A focus group of 50 people from different organizations will ask to discuss a number of questions. The content analysis of this information is use in developing the important measure of the questionnaire. In the second phase the draft questionnaire will sent to a group of 20 HR managers organized through a network of one of the senior managers who was part of the original focus group. Each participant will asked to go through the questionnaire and write any comments relating to any particular question or questions in the right-hand margin available in the copy of the questionnaire. The emphasis in this phase will, as explained to participants, to find out whether they thought any of the questions are ambiguous or whether parts of the questionnaire could be improved. All the comments received related to the background information of the questions and a number of modifications will made to this section. In third phase the questionnaire will distributed to the sample groups described above. Research Questions †¢Why it is important to evaluate HR? †¢Why organizations are not measuring HR? †¢How HR can be measured? †¢How often are measures taken and reviewed? †¢Who develops and collects HR information? †¢Whether human resources qualify or can appropriately be labeled as assets? Does the level of Knowledge-based assets of an organization give a clearer indication of the potential for future profitability than do traditional accounting measures? †¢Does it is possible to develop a means of valuing that captures the very nature of the worth of people? †¢Does it can be used for the development of the peoples in the organization? †¢Does HR accounting add value (worth) that HR contributes to the organization? Pot ential Outcomes †¢If the firm can effectively calculate the value of HR and add their value to firm’s assets, it will increase the book value of the firm’s shares. An index can be prepared for different industries and firms can compare their HR value to the industry standard and with the other firms present in the same industry. †¢The budget for the Training and Development can be justified. †¢Firms can evaluate the results of Training and Development by comparing the value of HR before and after training and development session. REFERENCES Armstrong, P. (1989). Limits and possibilities for HRM in an age of management accounting’ in New perspectives on Human Resource Management. J. Storey (ed). London: Routledge. Dasgupta. N. â€Å"Human Resources Accounting† Sultan Chand & Sons New Delhi 1980. Flamholtz, E. G. and Main, E. D. (1999). `Current issues, recent advancements and future directions in human resource accounting’. Journal of Human Resource Costing and Accounting, 4: 1, 11-20. Johanson, U. (1999). `Why the concept of human resource costing and accounting does not work’. Personnel Review, 28: 1/2, 91-107. Lester, T. (1996). `Measuring human capital’. Human Resources, 24, 54 . Mayo, A. (2000). The Human Value of the Enterprise, London: Nicholas Brealey Publishing. Mirvis, P. H. and Macy, B. A. (1976). `Human resource accounting: a measurement perspective’. Academy of Management Review, 1, 74-83. Pfeffer, J. (1997). `Pitfalls on the road to measurement: the dangerous liaison of human resources with the ideas of accounting and finance’. Human Resource Management, 36: 3, 357-365. Prabhakara Rao D, â€Å"Human Resources Accounting† Inter-India. Publications New Delhi. 1986 Sveiby, K. E. (1997). The New Organizational Wealth: Managing and Measuring Knowledge-based Assets, San Francisco: Berrett-Koehler Publishers Inc. Turner, G. (1996). `Human resource accounting wisdom? ’ Journal of Human Resource Costing and Accounting, 1, 63-73.

Sexism is Manifest in Magazines Essays

Sexism is Manifest in Magazines Essays Sexism is Manifest in Magazines Essay Sexism is Manifest in Magazines Essay Everyday, we face advertisements that use the sexuality of individuals to sell products.   Advertising degrades a woman’s worth in society and uses her body to sell items such as cars, jewelry, and beverages.   Those most often exploited are our mothers, daughters, and sisters. Beautiful women, scantily dressed give us incentive to buy products, whenever the incentive is to be with these females, or as in most cases, to be like them.   Because of this is exploitation, women believe they have to live up to an unachievable standard of beauty.   If they fail to reach these ideas, they are made to feel worthless.The ideal woman is based on flawlessness: no lines, wrinkles, blemishes, and scars-no pores.   She is human.   This look can only be achieved cosmetically, and is the only standard of beauty in our culture (Kilbourne). â€Å"Deep in many girls hearts lies an impossible standard-long blonde hair, long, long legs, a slim, tall body, and p erpetual youth.   Call it Barbie† (Winegar 1 E).   Dr. Lesley J. Dlugokinski, a clinical psychologist from Oklahoma City, suggests that many of the messages linking a woman’s value to her beauty are deeply rooted in Western Culture, beginning with ancient myths and fairtales like â€Å"Sleeping Beauty† (qtd. in Kinka).So much emphasis placed on appearance that a woman’s lovability and desirability rely on it.   An advertisement for a weight loss clinic reads: â€Å" I’d probably never be married now if I hadn’t lost forty-nine pounds’-which one woman said was the best advertisement for fat she’d ever seen†.   Such advertisements only reaffirm that being beautiful is a result of the products we buy, not who we are inside.   Physical appearance seems to define a woman’s worth.In most advertisements, the woman’s body is used as an object, and whatever her body is like, it will not do; it must change.à ‚   Every part of the body must be altered.   For many women in America, how they look often determines how they feel about themselves, impacting their self-esteem.   â€Å"The message regarding†¦physical beauty is so pervasive that even women with wonderful talents, attributes, skills and intellect don’t feel those are enough† (Winegar   1-E).   Women are judged solely on appearance and are put into competition with each other’s looks; if a woman does achieve the desire look, she loses love of other women.â€Å"The essential selling traits used in the portrayal of women are alluring, decorative, and traditional† (Courtney 9).   The trend of using women for allurement or decoration is found mostly in advertisements for beverages and automobiles.   The sexual implications are more than obvious in selling a product that has nothing to do with sex.   These types of advertisements are found throughout mainly men’s magazines, selling â€Å"manly† products.Advertisers subliminally integrate sexual ideas into the selling of products.   They realize that many times that people do not read the copy, so they use photographs to exploit sexuality in males and females in the shape of the products or the way the models are positioned.   An advertisement for Love’s Baby Soft perfume reads: â€Å"Because innocence is sexier than you think†.   In the advertisement, an adult woman is presented as a child.   She is dressed as a little girl, but she is sitting with her legs apart, skirt slightly raised.   She has a visible cleavage and is sucking in a lollipop.   The shape of the perfume bottle is clearly phallic, and the implicit meanings in the advertisement tell women not to be mature or grown up and to stay passive, powerless, and dependent (Kilnourne).On the other hand, some advertisements, even try to cover the fact that they are bluntly using sexuality to sell their products.   In some advertisements, women are naked, wearing only the product for sale. The use of their bodies to sell these products, which have nothing to do with being naked, is disgusting.   Their sexuality is only being used to catch the eye of the consumer.Feminine things are constantly devalued, which causes women to devalue themselves and men to devalue women.   Women are being devalued each time an advertisement depicts a woman as an object.   â€Å"Turning a human being into an object is the first step in justifying violence toward that person† (Kilbourne).   Men are portrayed as violent and brutal in advertisements, and their body language sends a message to tell all men to be in control, and always uses power, threat, and intimidation.   A billboard for a Rolling Stones album cover reads, â€Å"I’m black and blue from the Rolling Stones, and I Love It† (Kilbourne).   Such advertisements give the implication that women love and deserve to be beaten.   An even more appalling advertisement for men’s boots headlines, â€Å"Treat’em good and they’ll treat you good† (Kilbourne).   It shows a woman straddling a man’s leg, pulling his boot off.   The copy read, â€Å"Some men treat their boots better than their women; not all together admirable, but certainly understandable† (Kilbourne).   Battery of women is presented as a joke.   People who are opposed to violent and sexist advertisement must organize to remove them, and the products they sell from our lives.Four general stereotypes of women are; â€Å"a woman’s place is in the home; women do not make important decisions or do important things; women are dependent and need a man’s protection; and men regard women primarily as sex objects† (Courtney 7).   Even though in 1987, one third of all women in the labour force were the sole supporter of their families, advertisements like the following for Braemar sweaters ma de a joke of a woman in the work place.   The advertisement shows a woman in a skirt, blouse and a Braemar sweater.   The copy reads, â€Å"Phoebe chose to work, not because she had to, but because it gave her a place to wear her Braemar sweaters† (Kilbourne).   Such sacrum of women in the work place only destroys what has taken so long to get even to this level.   The women’s movement is constantly being mocked and patronized in advertisements.The most prevalent problem in advertising’s ideal of   women is weight.   After seeing hundreds of advertisements featuring ultra-thin, waif-like models each day, women feel contempt, loathing, and disgust for their bodies.   Joan Dickerson, author of Some Thoughts on   Fat, claims   that â€Å"we’re all supposed to strive for a long and thin ideal, but who exemplifies this ideal?   A man, of course; specifically a young man†Ã‚   (Winegar 1-E).   Young women especially, are judging them selves based on what they see in the mirror.   One in five college-age women have eating disorders, and eighty to eighty-five percent of the consumers of diet programs are women.   The idea for women as displayed in advertisements weights twenty-five percent less than average woman (Winegar 1-E ).Since more and more women’s groups protest their exploitation in advertising, a small trend toward lessening these advertisements is coming about.   However, because of this, men are being exploited instead.   An example is a television commercial for Diet Coke in which female office workers â€Å"gawk† out the window at a shirtless male construction worker.   Because it is not politically correct to use women as object’s now, â€Å"men are the babies†¦it’s pleasing to the eye to show men’s pecs, since you can’t show women’s breast† (Dunn B-6).   Although this does seem to be a trend, it will take time before men reach the level of exploitation that women have faced for decades.After seeing thousands of exploitive advertisements every year, we become callus to the psychological effects they have on us as consumers.   No one’s body, male or female, deserves to be treated as an object, but should be held in high esteem and respect.   This respect should not be limited to those who are thin or beautiful or white or heterosexual.   Advertising that depicts this standard pollutes our minds and only we as consumers, by standing up against such unrealistic ideals, can stop the pollution.

You Too Can Sponsor A Word!

You Too Can Sponsor A Word! You Too Can Sponsor A Word! You Too Can Sponsor A Word! By Maeve Maddox Of all the free language references available online, my absolute favorite is the Online Etymology Dictionary: a map of the wheel-ruts of modern Englishexplanations of what our words meant and how they sounded 600 or 2,000 years ago. My usual practice in researching a post is to consult several referencesonline and in print. When my topic is a single word or expression, I usually begin with the Online Etymology Dictionary. Hmm, I just tried to abbreviate the title, but realized that I cant use its initials because they are the same as another, better-known reference. In all the time Ive been using the OEtyD, this is the first time Id given any thought to how its creators are able to provide this wonderful site for free. The other day my eye fell on a link Id never noticed before: Sponsor a word, and help keep the Online Etymology Dictionary free and open. The link led me to the plea for donations, but unlike most such pleas, this one is hard to resist. For a mere $10, donors can sponsor a word of their choice for six months. Think of it! If no one else has already claimed it, you can sponsor a beautiful word like hyperventilation or minuscule. You can dedicate a word to your girl friend or boy friend. You can even submit a photo to go with your word and a personalized message explaining why you chose it. I couldnt resist. After all, I do use this reference a lot. And I enjoy it. In fact, sometimes I enjoy it so much I spend more time researching than is absolutely necessary. Ive signed up to sponsor the word standard. Check it out. If nothing else, youll enjoy browsing the Sponsors page and reading the various reasons for their word choices. Online Etymology Dictionary Home Page Sponsors and their words Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:20 Great Opening Lines to Inspire the Start of Your StoryUse a Dash for Number RangesNarrative, Plot, and Story

Is digital marketing a force for good or evil Use academic references Essay

Is digital marketing a force for good or evil Use academic references and practical examples to critically address this question - Essay Example nique that is used for the promotion of the products and services using the database-driven online distribution channels so as to reach the consumers in the relevant, cost-effective and personal manner. The digital marketing includes: online marketing such as website optimisation, Search Engine Optimisation, Video Search Engine Optimisation (VSEM), Social Media Optimisation (SMO), blogs & forums, online display advertising, and email marketing, mobile marketing such as messaging, mobile internet, and App Advertising, eMedia marketing such as video, audio, and the content delivered through the electronic devices. Despite businesses changing drastically into the digital marketing, the digital age has brought both the good and evil part. This paper will investigate the good and evil part of digital marketing. The emergence of the digital marketing has changed the modern market. Despite some of the limitation of the digital marketing in terms of the bandwidth, the diffusion and the technological issues, many of the offline transactions are now being replicated online in a quite successful manner (Boone, & Kurtz, 2013). Though this is comprehensive, it’s not yet exhaustive. The value of the examination of the list of the dual platform behaviours recognizes that digital marketing can affect certain aspects of the marketing behaviour via its unique features it presents to consumers, both negatively and positively. The increased competition, high costs and rivalry among firms demands that organisations establish long-term relationships with the customers to be able to retain and increase their market shares (Casalo et al., 2008). With relationship marketing winning, businesses are turning to digital marketing to understand consumers’ behaviours and to encourage brand loyalty and involvement. Additionally, digital marketing derives some benefits such as the perceived value, customer loyalty, and commitment. Customer loyalty can be defined as the perceived form of re-

The Inherent Paradox of Garveys Black Nationalism Research Paper

The Inherent Paradox of Garveys Black Nationalism - Research Paper Example It is as if the movement known as â€Å"Garveyism† was blind to the consequences of its ideas outside the narrow aim of promoting the interests of one group of black people, namely those who are able and willing to migrate to Africa and engage in some kind of post-colonial â€Å"redemption† which will make good all the pain and suffering that black people endured in the past from slavery and discrimination. This paper examines three articles from the early twentieth century, all of which are written by black men, and which demonstrate this curious blindness to the colonialist ways and means that they have chosen for their movement. The first article, Marcus Garvey’s â€Å"Report of the UNIA Delegation to Liberia† of 1924 deals with the disappointment experienced when black leaders visited Liberia to view progress on the setting up of a new, non-colonial state for people of color. The gist of the article is outrage at the way a project very dear to black pe ople has been usurped by the business interests of powerful white corporations. One of the most striking features is the way that Garvey urges his people to respond, in particular by resisting the â€Å"bullies† France and England: â€Å"It is either that somebody must take a man’s stand for what is right, or play the part of a coward in front of the bully.† (Garvey Report, 1924). Alain Locke argues that Garvey’s report is a manifestation of the spirit of the New Negro, wherein a new brand of internationalism aimed to unite the scattered Negro population of the world (Locke 270). In addition, the strong opposition of the UNIA to the recurring pressures of colonial interest, especially in the acquisition of land for the economic activities of colonial powers, can be seen as another manifestation of the New Negro, wherein the American Negro, as represented by the Garvey as the leader of the UNIA, partakes in the future development and rehabilitation of the African homeland (Locke 270). That may be the reason why the UNIA has been reiterating its right in the colonization of Liberia, for a part of the New Negro; they would wish to lead an example in establishing a Negro homeland away from the restrictive conditions of colonial societies. In addition, this report also proves as a reflection of the growing aspirations of black economic nationalism (Dosset 119), wherein the UNIA would like to assert the economic independence of Liberia as part of its â€Å"redemption of Africa:† free from colonial economic interests and relying on black self-sufficiency. The second article to be analyzed in this paper is the speech of Marcus Garvey, dated August 28, 1924. This speech was actually addressed one day after the delegation of the Universal Negro Improvement Association (UNIA—whom Marcus Garvey himself founded) reported their findings regarding the negotiations of their colonization of the Republic of Liberia.